Peter Lara

SOCIAL MEDIA PORTFOLIO

OVERVIEW

Creative Social Media Manager experienced in directing social media programs with millions of followers and creating engaging content optimized for each platform. Proactive and hardworking individual eager to lead, be a team player and learn.

proficient in:

3 Case Studies

#1 - Weiner Warrior Product Drop

Helped Successfully Launch Hotdog-Shaped Knife Campaign

- Collaborated with influencers inside and outside the knife industry by sending a teaser puzzle to generate social media buzz.

- Directed content creation for the teaser and product launch.

- Achieved over 300k views, reached 500k+ accounts (including influencer posts), and garnered 12k+ interactions.

- Monitored and engaged with the community, reporting on social sentiment throughout the launch.

- Analyzed and reported KPIs post-campaign to evaluate success and areas for improvement.

#2 - META Messaging Strategy

Improved Response Rate and Response Time of META

- Conducted an audit to identify key issues affecting Blade HQ’s customer service social sentiment.

- Discovered a low response rate of 17.2% and response time of 1 day 6 hours, and developed a plan to address these issues.

- Collaborated with the Customer Service team to optimize agent schedules, increasing communication coverage.

- Improved response rate to 65.5% and reduced response time to 8 hours 35 minutes.

CURRENT MESSAGING ANALYTICS

#3 - Buck Knives Documentary

Increased Buck Knives' Brand Awareness and Launched Exclusive Product:

Managed all aspects from pre-production to distribution of the video which consisted of the following:

- Developed the storyline, storyboard, and shot list.

- Conducted gear preparation and review.

- Collected messages for the owner, CJ, to react to in the video.

- Traveled to the Buck facility to film and interview CJ.

- Edited the entire project, including color grading and motion graphics.

- Organized a YouTube Premiere for live community viewing with Blade HQ.

- Promoted the launch of exclusive knives through the video.

YOUTUBE ANALYTICS