Peter Lara
SOCIAL MEDIA PORTFOLIO
Social Media Portfolio
Social Media Strategy,
Content, and Growth
I build and scale social media programs for growing consumer brands.
My work combines social strategy, content production, influencer marketing, automation, analytics, executive social, community management, and new-market launches. I lead projects from initial idea through execution, then build the systems and workflows that help teams repeat and scale what works.
What I Do
Strategy backed by hands-on execution.
I work across the full social lifecycle, from defining the strategy and building the calendar to directing production, managing creators, reviewing analytics, and improving the systems behind the work.
Featured Case Study
Building and Scaling Mo’ Bettahs Social Media
2025 to Present
The challenge
Mo’ Bettahs was growing quickly, but its social program needed a more consistent structure, stronger platform-specific storytelling, improved customer responsiveness, and repeatable systems that could support campaigns and new-market expansion.
- Uneven posting and overlapping content across platforms
- Low messaging response rates and long response times
- Underused short-form video and platform-specific storytelling
- Increasing demand from campaigns, loyalty, launches, and store openings
Scope of ownership
- Instagram, Facebook, TikTok, and LinkedIn strategy
- CEO LinkedIn planning, drafting, approvals, and publishing
- Creative direction, copywriting, filming, photography, and editing
- Influencer campaigns and new-market creator programs
- Community management, automation, and escalation workflows
- Analytics, reporting, and competitor benchmarking
- Store openings, events, loyalty, and campaign support
Strategy
Platform-specific content
Built clearer roles for Instagram, Facebook, TikTok, and LinkedIn instead of treating every platform as the same distribution channel.
Reels-first discovery
Increased the use of hook-driven, people-focused short-form video to expand discovery beyond the existing follower base.
Automation and responsiveness
Implemented ManyChat keyword flows, response templates, and escalation systems for giveaways, loyalty offers, FAQs, and customer support.
Repeatable launch systems
Standardized influencer outreach, campaign briefs, content calendars, social page setup, and opening-week support for new markets.
Reporting and analysis
Built reporting frameworks that compare annual goals, year-over-year growth, paid versus organic performance, and competitor benchmarks.
Cross-functional planning
Partnered with leadership, operations, loyalty, culture, paid media, and field teams to support campaigns and company priorities.
2025 Results
2026 Midyear Progress
Systems Case Study
Community Management and ManyChat
The goal was not simply to answer more messages. It was to create a faster and more scalable customer experience that supported promotions, loyalty, giveaways, FAQs, and campaign participation.
Systems built
- Keyword-based ManyChat DM automations
- Campaign and giveaway participation flows
- Response templates and escalation standards
- Customer service coverage and handoff workflows
- Trackable campaign actions and loyalty participation
Measured Impact
Growth Operations
Influencer and New-Market Launch Systems
As Mo’ Bettahs expanded into new markets, I built repeatable workflows that connected creator recruitment, campaign planning, community outreach, events, and launch-week content.
Aspire campaign setup
Created campaign applications, creator criteria, deliverables, timelines, and approvals.
Creator recruitment
Researched and contacted market-specific creators aligned with audience and brand needs.
Briefs and usage rights
Managed creative briefs, content expectations, payment coordination, and usage terms.
VIP and opening support
Coordinated influencer attendance, local storytelling, event logistics, and social coverage.
Market-specific planning
Built launch calendars, Facebook pages, local promotions, and community outreach plans.
Repeatable process
Created workflows that could be adapted for future store openings and new markets.
Selected Blade HQ Work
Campaigns, community, and long-form storytelling
Weiner Warrior Product Launch
Led social content and influencer coordination for a novelty hotdog-shaped knife campaign, using teaser content and creator partnerships to build anticipation before launch.
- 300K+ video views
- 500K+ accounts reached across owned and influencer content
- 12K+ interactions
- Post-campaign sentiment and KPI reporting
Meta Messaging Strategy
Audited the customer service experience across Meta and collaborated with the customer service team to improve coverage, workflows, and social sentiment.
- Response rate improved from 17.2% to 65.5%
- Response time reduced from 1 day 6 hours to 8 hours 35 minutes
- Improved team coverage and escalation processes
Buck Knives Documentary
Managed the documentary from concept through distribution, including story development, production planning, travel, interviews, editing, motion graphics, premiere strategy, and product promotion.
- 32.7K+ YouTube views
- 2.2K watch hours
- 54 subscribers attributed to the video
Food Influencer
Peter Eatz
Building a local food-review brand through cinematic, community-focused storytelling.
Peter Eatz highlights Utah restaurants through honest short-form reviews, food storytelling, and partnerships that help local businesses reach new audiences.