Peter Lara
SOCIAL MEDIA PORTFOLIO
OVERVIEW
Creative Social Media Manager experienced in directing social media programs with millions of followers and creating engaging content optimized for each platform. Proactive and hardworking individual eager to lead, be a team player and learn.
proficient in:
🏝️ Mo’ Bettahs — Social Media Revamp (2025)
Overview
When I joined Mo’ Bettahs in May 2025, the brand already had a loyal following but an uneven digital presence. My goal was simple: make our social media as inviting and energetic as our plate lunches.
Challenge
- Inconsistent posting and overlapping content across platforms
- 0% Facebook message responsiveness and 23% on Instagram
- Disconnected brand storytelling and under-utilized Reels/TikTok
- Follower growth trending negative month-over-month
The opportunity was to build a structured, measurable system for growth and engagement.
Strategy
I rebuilt the social foundation around automation, cadence, and storytelling.
- Platform-specific content pillars: Created unique approaches for community storytelling, menu highlights, and behind-the-scenes culture pieces.
- Short-form video focus: Shifted to Reels and TikToks—hook-first, authentic, and people-driven.
- Automation & responsiveness: Launched ManyChat workflows for NSO invites, giveaways, and FAQs, turning hours-long response times into minutes.
- Data-driven scheduling: Audited 90-day analytics to align posts with audience activity peaks and refine tone per market.
Results
| Metric | May 2025 | Oct 2025 | Change |
|---|---|---|---|
| Facebook Followers | 28,831 | 33,000 | +14% (+4.1K) |
| Facebook Views | 2.6M | 5.9M | +127% |
| Instagram Views | 422K | 713K | +69% |
| Instagram Interactions | 2,325 | 5,700 | +145% |
| Instagram Response Rate | 23% | 89% | +66 pts |
| Avg. Response Time | 7h 26m | 29m | –93% faster |
Creative Samples
(Insert a 3-slide carousel or embedded reel here)
1️⃣ NSO Invite Reel — “Stories Behind the Boards” series
2️⃣ Community Post — real guests & local fans
3️⃣ Behind-the-Scenes Kitchen Montage
Takeaways
- Consistency beats frequency—showing up daily with purpose fuels retention.
- Automation is customer service; speed builds trust.
- Data doesn’t kill creativity—it sharpens it.
“Since May, engagement has nearly doubled and our audiences finally feel like part of the ohana.”
— Marketing Director, Mo’ Bettahs (placeholder quote)
Tools Used
Meta Business Suite · ManyChat · DaVinci Resolve · Adobe Premiere · Sprout Social · Canva
Outcome
In five months, Mo’ Bettahs’ social channels transformed from reactive posting to proactive storytelling—earning higher visibility, faster engagement, and stronger community loyalty across every platform.
3 Case Studies
#1 - Weiner Warrior Product Drop
Helped Successfully Launch Hotdog-Shaped Knife Campaign
- Collaborated with influencers inside and outside the knife industry by sending a teaser puzzle to generate social media buzz.
- Directed content creation for the teaser and product launch.
- Achieved over 300k views, reached 500k+ accounts (including influencer posts), and garnered 12k+ interactions.
- Monitored and engaged with the community, reporting on social sentiment throughout the launch.
- Analyzed and reported KPIs post-campaign to evaluate success and areas for improvement.
#2 - META Messaging Strategy
Improved Response Rate and Response Time of META
- Conducted an audit to identify key issues affecting Blade HQ’s customer service social sentiment.
- Discovered a low response rate of 17.2% and response time of 1 day 6 hours, and developed a plan to address these issues.
- Collaborated with the Customer Service team to optimize agent schedules, increasing communication coverage.
- Improved response rate to 65.5% and reduced response time to 8 hours 35 minutes.
CURRENT MESSAGING ANALYTICS
#3 - Buck Knives Documentary
Increased Buck Knives' Brand Awareness and Launched Exclusive Product:
Managed all aspects from pre-production to distribution of the video which consisted of the following:
- Developed the storyline, storyboard, and shot list.
- Conducted gear preparation and review.
- Collected messages for the owner, CJ, to react to in the video.
- Traveled to the Buck facility to film and interview CJ.
- Edited the entire project, including color grading and motion graphics.
- Organized a YouTube Premiere for live community viewing with Blade HQ.
- Promoted the launch of exclusive knives through the video.
YOUTUBE ANALYTICS
